Elena Irastorza Carasa
CEO and 4th generation of CarasaLab
As CEO of CarasaLab and creator of the LABEI SOSMETICS cosmetic line, Elena Irastorza Carasa combines experience in business management, commercial revitalization, and knowledge of the professional cosmetic sector.
Holding a degree in Business Administration and Management from the University of the Basque Country / Euskal Herriko Unibertsitatea, with a specialization in Financial Management, she possesses a vision focused on management, commercial development, and the creation of value solutions for professionals, aesthetic centers, distributors, and brands.
Through CarasaLab, Elena shares content regarding professional cosmetics, skincare, active ingredients, cosmetic innovation, and solutions adapted to the real needs of the beauty sector.
Professional experience
CarasaLab – Family business in the cosmetic sector
In 2011, Elena Irastorza Carasa joined the CarasaLab family business during a particularly complex period, in the midst of a business crisis. Since then, she took the reins of the business activity, driving the continuity, reorganization, and evolution of the project.
During these years she acquired solid knowledge in business restructuring, business management, adaptation to the digital market, and the development of cosmetic solutions focused on client needs.
In 2020, CarasaLab executed a key strategic shift, focusing the business on quality, personalization, and the creation of cosmetic products adapted to each client. This pivot represented a 180-degree transformation in the way of understanding the project, opting for a more specialized, flexible, and value-added oriented model.
Co-creator of LABEI SOSMETICS
In 2022, Elena participated as a co-creator in the market launch of LABEI SOSMETICS, a natural cosmetic line developed from the experience accumulated in the cosmetic sector and from a vision based on quality, efficacy, and personalization.
This project reinforces her role in the creation, development, and positioning of new cosmetic proposals, providing a business and practical perspective on current market needs.
Academic background
Degree in Business Administration and Management
University of the Basque Country / Euskal Herriko Unibertsitatea
Specialization in Financial Management
Commercial Distribution Revitalization Course
University of the Basque Country
Training focused on commerce, distribution, and business revitalization
Languages
- Spanish: native language
- Basque: native language, with EGA (Euskara Gaitasun Agiria) certificate
- English: high level
- French: intermediate level
Specialization
- Professional cosmetics
- Skincare
- Active ingredients
- Cosmetic formulation
- Commercial revitalization
- Business management
- Distribution and commercial development
- Internationalization of cosmetic products
- Advising professionals and companies
About Elena Irastorza Carasa
Elena Irastorza Carasa brings to CarasaLab a close, professional, and practical vision of the cosmetic sector. Her experience combines business management, commercial advice, and direct knowledge of the processes linked to the development of professional cosmetic products.
Her objective is to offer each client quality cosmetic products, personalized according to their needs, preferences, and brand positioning. From formulation to packaging, Elena works so that each project reflects the identity of the client and provides a differentiated, effective, and adapted solution to their market.
From CarasaLab, Elena transmits the values that define the project: closeness, quality, flexibility, professionalism, and dedication to service.