In order to create its own sales network in Spain, CarasaLab opened several offices throughout the country, granting exclusive distribution rights in different capital cities. Thus, the provinces of Barcelona, Madrid, Gipuzkoa, and Valencia were covered. To promote and publicize its expansion, CarasaLab organized product application demonstrations in all the different area, with these events being starred by celebrities and artists of the time. This was an essential move, as professional hairdressing cosmetics did not exist before that and there was a general lack of knowledge on their use and application.